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In_Flight
A personal exploration of the human problems within air travel,
through the lens of design.
Philips Peters

Designer
Philips Peters
I am a designer trained in architecture, but driven to learn so much more. I’m fascinated by the variety and depth of the human experience, and how design shapes it in every facet.
Take a Glance
About the Project
Project Overview
From uncomfortable seating and stressful waits at the airport, to mysterious bumps and noises in flight, there are a plethora of non-emergency reasons why any single person or family might have a genuinely stressful air travel experience. While these uncomfortable experiences may seem benign on the surface, they can accumulate over time, leading to serious consequences, such as extreme cases of aviophobia. Aviophobia is a fear of flying so intense that the individual experiences increased heart rate and blood pressure, hyperventilation, and panic attacks. This fear can become so extreme that the individuals choose not to fly and become increasingly isolated from friends and family. The recent increase in serious incidents of air rage is another extreme outcome of passenger discomfort, usually arising from passenger frustrations resulting from unmet expectations. This phenomenon is exemplified by passengers becoming unruly and aggressive and even interfering with the safety and security of the flight and other passengers, incidents resulting in criminal and civil lawsuits.
This report recounts my journey exploring ways to mitigate discomfort and improve the air travel experience for the average traveler. I undertook three design investigations to better understand and relieve the physical, psychological, and emotional discomfort associated with air travel. I identified the main causes of these discomforts while traveling by undertaking conversations with experts and gathering accounts of passenger experiences. Three overarching projects emerged, requiring me to work between three discrete design disciplines: a furniture design project aimed at easing physical discomfort, a project entitled Economy of Agency, aimed at addressing psychological discomfort, and In-Flight, aimed at improving emotional discomfort. Each project addresses the question: how might design incrementally improve the experience of air travel for all passengers.
Goal
1. Tandem
Tandem addresses physical discomfort caused by uncomfortable seating, sensory overload, temporal uncertainty, and a lack of environmental agency.




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2. in_Flight
Using Motion graphics to mitigate emotional discomfort and stress in air travel
In_flight integrates into seatback entertainment screens as a collection of animations that gently notify flyers during anticipated, non-emergency moments of potential stress. These animations present users with clear, contextual, and engaging information about the current event. The goal is to reduce anxiety by increasing perceived self-efficacy, thereby decreasing the sense of uncertainty about possible future events.




3. Economy of Agency
Economy of Agency is a speculative design exercise in which I imagine a future where preventing psychological discomfort is not a priority for airline companies. This project imagines a future where airlines commodify and commercialize this experience.



What's Next
Conclusion
Air travel may no longer be the luxurious, glamorous adventure it once was, but in aiming to improve that experience, I have proposed several strategies to mitigate sources of physical, emotional, and psychological discomfort. Over time, the goal is that interventions aimed at alleviating the effects of air travel discomfort can reduce the prevalence of major issues like aviophobia and air rage. Most critically, I have discovered the importance that instilling a sense of agency can have on mitigating discomfort in all its forms. In each project undertaken, there was an important element of reintroducing a feeling of personal autonomy back to the user. I accomplished this through physical positioning in Tandem and spatial choice in Economy of Agency. Finally, I aim to continue exploring how in_Flight’s motion graphics and user experience design can reduce emotional stress in air travel by reinforcing passengers with contextual, accessible information. I believe In-Flight provides multiple intervention opportunities across the experience of air travel, and I intend to expand its reach by imagining new ways visual design can empower passengers, transforming moments of discomfort into opportunities for reassurance.